JDSU offers SecureShift® as a solution to brand protection threats in the marketplace due to counterfeiting and diversion. It is simple for brand owners and their distribution channels to authenticate while being protected by over 150 international patents and a secure distribution channel.

SecureShift® leverages product capability that JDSU developed over the past 20 years to secure world currencies and other high value documents. Today, JDSU’s optically variable pigment technology (OVP®) technology is used by over 90 countries worldwide to secure their currencies. SecureShift® is designed to easily integrate into a brand security program and is available through a variety of application methods. It can be positively authenticated by eye (without the need for readers or equipment) and economically incorporated into the product or with its packaging, labeling, or closures. SecureShift technology contains markers that make it forensically identifiable and can include the full set of covert features.

JSDU also offers security holograms through its acquisition of American Bank Note Holographics, Inc, is a world leader in the design, production and marketing of holograms that authenticate valuable documents and products including major transaction cards, identification documents and credentials issued by the United States and other governments, pharmaceuticals, industrial and consumer goods.

Today, JDSU is securing brands in the pharmaceutical, electronics, media, luxury goods, apparel and imaging supplies markets while protecting our customers combined retail sales in excess of $80 billion in North America, Europe and Asia.