BENEFITS OF IAA MEMBERSHIP

Credibility: Membership will convey recognition of a concern and leadership for the greater growth of the industry, recognition of its integral place in anti-counterfeiting and commitment to high standards of business practice and ethics.

Advocacy: The IAA is an advocate for the value and benefits of authentication to a variety of key stakeholders in the public and private sectors. The IAA’s voice is heard in the anti-counterfeiting policy and legislation debates occurring on a global basis.

Communications & Public Relations: Members are featured on the IAA’s web site and in other electronic and printed communications. The Association educates and informs stakeholder groups in anti-counterfeiting through targeted public relations activities.

Marketing Tools: The IAA publishes papers on the reasons, uses and value of authentication.

Conferences: The IAA works on behalf of its members to provide the best possible access and positioning to customers and other interested groups at industry events.

Above all, membership supports the work of the IAA in promoting the understanding and use of authentication